Support Black Owned · Owned & operated in Florida
More than a directory.
A movement to build Black wealth.
SupportBlackOwned.com connects Moorish, Black, and African‑American businesses with the customers, tools, and visibility they need to grow — and to pass that wealth on to the next generation.
A message from our founder
This was never just a website.
As the Founder and President of Support Black Owned, I built this platform to do one thing well: bring the Moorish, Black, and African‑American community together to inform, empower, and support one another like never before.
Every listing here is a neighbor, a family, a future being built. When we choose where to spend, we choose who we lift up. That is real power — and it belongs to us.
Herbert LeeFounder & President, Support Black Owned
Who we are
A one-stop home for Black business owners and the people who support them.
SBO is a premier directory and content platform for Black-owned businesses — built so owners can be found, and so customers can find them. We list businesses, tell their stories, and give entrepreneurs the tools to brand, market, and sell in their own communities and worldwide.
Beyond the listing, members get an online marketplace for products and offers, a channel to communicate directly with customers, event promotion, ratings and reviews, and an easy-to-use search built to put Black businesses in front of new buyers every day.
SupportBlackOwned.com is owned and operated by Lee Alliance Inc., a corporation registered in Florida.
What we offer
Tools that turn a listing into growth.
Get listed & get found
Start free and claim your spot in the directory. Upgrade to PRO, Featured, or SmartBoost tiers for premium placement, richer profiles, and more visibility where buyers are searching.
SmartBoost SEO articles
We write long-form, search-optimized articles for member businesses so they rank higher on Google and turn searchers into customers — content working for you long after it’s published.
SBO Discoveries
Our editorial side spotlights Black-owned businesses and Black history through curated guides and stories — driving real traffic and recognition to the community we serve.
Marketplace & reviews
Showcase products, videos, events, and special offers. Collect ratings and reviews that build trust and bring customers back.
To give Black business owners real visibility in today’s market — through services, many of them free, that help them introduce themselves to customers locally and worldwide.
Unity. When we support one another financially and mentally, there is no limit to what our neighborhoods can achieve. Together we build wealth that transfers to future generations.
A powerful tool that lets Black-owned businesses brand and market themselves — and lets customers find, support, and review businesses they never knew existed.
The question we hear most
“Why isn’t there a site for White-owned businesses?”
Because the playing field has never been level. Black-owned businesses make up only a small fraction of all firms in this country, while the vast majority of businesses you encounter every day are already owned by others.
Platforms like Support Black Owned exist to close that visibility gap — to give Black-owned businesses the exposure they’ve been denied and the spotlight they need to thrive. The businesses that need representation are the ones who’ve gone unseen, not the ones already everywhere.
We are making a difference.
Our goal is to build wealth for Black business owners. Through supporting one another, we strengthen our communities and leave a better life for our children — full participants in the global economy.