UpSwell Expands Self-Service Capabilities with Strategic Acquisition of Taradel

MARIETTA, Ga., Feb. 20, 2025 /PRNewswire/ -- UpSwell, LLC ("UpSwell"), a provider of data-driven direct response local marketing solutions for small, medium and enterprise level businesses and franchises in the U.S. and Canada, is excited to announce the successful acquisition of Taradel. The acquisition, finalized on December 24, 2024, significantly strengthens UpSwell's capabilities by integrating Taradel's robust self-service (ecommerce) marketing platform and best-in-class, guided support. It also adds key strategic partnerships with entities including USPS, Canada Post and major US retailers.

Based in Glen Allen, VA, Taradel has built a reputation as a leader in Every Door Direct Mail® (EDDM®) and digital marketing services, empowering thousands of SMBs nationwide to reach their target audiences with efficiency and ease.

Eric Goodstadt, CEO of UpSwell, expressed his excitement about the merger: "We are thrilled to expand our reach within the SMB community and gain the unquestionable leadership of Taradel within the EDDM marketplace. Welcoming Taradel and their clients into the UpSwell family enables us to leverage our collective resources to accelerate growth and deliver superior marketing solutions for our clients."

The Taradel brand will remain, and the company will operate as a separate division of UpSwell, specializing in self-service marketing solutions backed by expert guidance and support. Meanwhile, UpSwell will maintain its focus on concierge-style, expert-led marketing services for clients who require more hands-on support and agency-level campaign management.

Jim Fitzgerald, CEO and founder of Taradel, emphasized how the partnership strengthens both companies: "Our merger with UpSwell is an exciting development for Taradel and our customers. It allows us to maintain our customer-first philosophy while expanding our offerings to include services like Paid Search, and enhanced performance reporting through UpSwell's POS integrations. Together, we're delivering even more value to the thousands of businesses we serve."

Founded in 2008, UpSwell is dedicated to providing turnkey, customized marketing campaigns that drive measurable returns for its clients. The company serves a wide variety of locally focused consumer service industries, including automotive repair, fitness, health and wellness, and home services. This acquisition marks a significant step in UpSwell's ongoing strategy to refine and expand our services, ensuring that we consistently deliver outstanding results and substantial value to our clients.

With this acquisition, UpSwell strengthens its ability to deliver comprehensive marketing services —whether businesses prefer a self-service platform, expert-guided support, or both. By merging innovation with proven expertise, UpSwell is well-positioned to drive continued growth and success for its expanding client base.

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